Scott has spent the last 15 years helping clients address their most challenging marketing questions, primarily in the healthcare, pharmaceutical, financial services, and tech sectors.
A seasoned moderator and quantitative expert, Scott has a particular focus in optimizing marketing communications, branding, customer journey and segmentation, and assessing product demand. Scott’s experience across industries and methodologies allows him to provide clients a custom, well-rounded approach, enabling them to make better, clearer decisions to optimize their marketing strategies.
Prior to joining HawkPartners, Scott directed public opinion research and consulting studies for a range of political campaigns and advocacy clients at Greenberg Quinlan Rosner Research.
Scott graduated from Emory University with a B.A. in Political Science. He is a member of the Advertising Research Foundation (ARF) Pharma Council.
