Rob Duboff

Rob is a co-founder of HawkPartners. Over his 45-year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues. His focus is on helping clients develop effective initiatives and tactics, often using research, behavioral economics and/or facilitation tools, such as workshops, to enable executive decision-making.

From 1999-2001, Rob served as Ernst & Young’s Chief Marketing Officer with responsibility for all marketing activities of the then $4 billion enterprise. He also chaired the firm’s Global Marketing Operating Committee. Prior to that, Rob was a Vice President and board member of Mercer Management Consulting.

Rob co-authored the book Market Research Matters and wrote ROI for Marketing for the ANA.

He has also written for such publications as Harvard Business Review, Marketing Management and several others. He has chaired AMA’s Marketing Strategy Conferences and is a past-chair of the board of directors for the Advertising Research Foundation on which he served for two terms. He is an experienced moderator and teacher who currently teaches at Harvard’s Extension School, and has taught at MIT’s Sloan School, Boston University, Northeastern, and Boston College. He serves on the board of the Boston Book Festival.

Rob received a BA from Amherst College and JD from Harvard Law School.