Matt Bernstein

Matt has over a decade of experience leading and conducting marketing research and consulting engagements. His clients span a variety of industries including pharmaceuticals (particularly pulmonary diseases and oncology), health insurance, and tech & telecom. Matt brings a focus on incorporating behavioral economics principles to ensure research provides comprehensive and valid results to impact our clients’ strategies.

Matt is adept at qualitative and quantitative methodologies and serves as a project leader across methodologies. His particular areas of expertise include evaluating message effectiveness, assessing visual aid and educational materials, measuring and tracking brand equity, and conducting global qualitative research. He also has expertise in adapting broader behavioral economics principles to marketing research and is skilled at incorporating techniques into research design and considering their implications when analyzing results. Matt also serves as an internal resource at HawkPartners on our Advising Team, supporting new Partner growth and development.

Prior to joining HawkPartners, Matt worked at KRC Research, a global strategic market research consultancy and member of the Interpublic Group of Companies, where he supported leading financial services and consumer packaged goods clients.

Matt received a B. A. in Government with Honors from Georgetown University. He has served as a Teaching Assistant at the Harvard Extension School with Professor Rob Duboff for a class titled “The Art and Science of Decision-Making.”