Mark has served clients in a range of industries to help bring the voice of the customer to B2B and B2C marketing communications strategies. He has fostered a specialty in highly regulated industries, including pharmaceuticals, medical devices, and financial services. Mark is an expert moderator with a strong track record of employing a range of research techniques and methodologies anchored in behavioral economics to address key marketing questions across the entire brand lifecycle.
Mark leads complex global research engagements with a broad spectrum of audiences, including healthcare providers, consumers, regulators, administrators, and business leaders. Recent highlights of his work include leading the global brand positioning research for a highly anticipated drug launch, leading the review of updated sales materials for an established pharmaceutical brand, and leading exploratory research to identify the ownable whitespace where an innovative surgical device could fit.
Mark graduated from Washington University in St. Louis in 2015 with a BA in Quantitative Political Methodology and a minor in Chinese Language & Culture. Mark was also a member of Gateway Battalion Army ROTC, commissioning as an officer in the Connecticut Army National Guard upon graduation and concluding his military career in 2023 after serving as the Commander of the 1049th Transportation Company in the Delaware Army National Guard.
