Katia Kreft

Katia brings 15+ years of consulting experience helping clients develop and execute marketing strategies that enable them to transform and grow. This includes addressing specific challenges in areas such as brand positioning and activation, brand architecture & portfolio strategy, business and growth strategy and planning, and innovating products and services to drive relevance.

Her signature style is a combination of well-informed perspective, positivity, and a knack for simplifying the complex. This, combined with a breadth of experience that comes from working across many industries has made her a go-to advisor for executive-level clients seeking to move the needle on their business.

Prior to joining HawkPartners, Katia was an Executive Strategy Director at Landor, where she helped clients like Abbott, Michael Kors, Coca-Cola, and Hilton develop strategies designed to deliver outsized strategic advantage and iconic status. Before that, she was a Senior Director at Egg Strategy, a global brand and innovation consultancy, partnering with teams to identify new paths for growth.

Katia holds an MBA from the Kellogg School of Management, where she graduated with distinction, and a BA in Communications and Business from Northwestern University.