Cynthia is grateful and proud to have been with HawkPartners for over 20 years, joining in the firm’s first year and having been a critical part of its growth over the following two decades.
Cynthia serves as a valued partner in helping clients uncover, evaluate and capitalize on effective marketing opportunities. She has deep experience across both qualitative and quantitative research methodologies, leveraging innovative techniques and asking critical questions to elicit valuable insights. She brings a talent for synthesizing those learnings to inform action and success in every engagement.
Much of her work is within the pharmaceutical industry, with a focus on product launch services, including brand positioning and communication strategy. Outside of healthcare, she has helped clients solve challenging marketing issues in consumer, financial, professional services and legal industries.
Cynthia holds a Bachelor of Arts with honors in Psychology from Williams College.
