MARKETING IN THE #FAKENEWS ERA 

Peter Horst - author of Marketing In The #Fakenews Era, Kellyn Smith Kenney - CMO of Hilton Hotels & Resorts, and Rob Duboff - Partner and Co-Founder of HawkPartners shared how brands can successfully plan for and survive a PR nightmare in this era of political tribalism. 

Learn what you should do if your brand or your leadership is attacked for making a statement that is misconstrued politically. Discover proactive methods to combat negative public sentiment in today's politically charged environment.  

EVENT DETAILS Thursday, July 26th, 2018 5:30-7:30pm The Loft at 600 F, Third Floor 600 F St. NW, Washington, DC 20004  

During This Executive Panel, We Learned

Whether embracing brand purpose is good for business or wasteful indulgence.

Whether your brand should take social and political stands.

What you should do when the public calls you out for a political stand you didn't intend to take.

How to carefully navigate the #fakenews waters and prepare for the worst.




About The Panel

Peter Horst

Peter is a global marketing senior executive and CMO with 28 years of marketing leadership across diverse industries in consumer and business products, and services and technology for market leaders such as Capital One, Hershey's, General Mills, US WEST (Qwest), and Ameritrade.

Connect with Peter on LinkedIn


Kellyn Smith Kenny

Kellyn is the Chief Marketing Officer of Hilton Hotels & Resorts and has a diverse background in global and strategic marketing serving in executive roles for customer and service-focused organizations including Uber, Capital One, and Microsoft. 

Connect with Kellyn on LinkedIn

Rob Duboff

Rob is Partner and Co-Founder of HawkPartners. Over his 35 year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues. Rob previously served as Ernst & Young’s Chief Marketing Officer and Vice President and board member of Mercer Management Consulting.

Connect with Rob on LinkedIn


MARKETING IN THE ERA OF #FAKENEWS

Learn how to market and protect your brand in this politically charged environment.