Peter Horst - author of Marketing In The #Fakenews Era, Kellyn Smith Kenney - CMO of Hilton Hotels & Resorts, and Rob Duboff - Partner and Co-Founder of HawkPartners shared how brands can successfully plan for and survive a PR nightmare in this era of political tribalism.
Learn what you should do if your brand or your leadership is attacked for making a statement that is misconstrued politically. Discover proactive methods to combat negative public sentiment in today's politically charged environment.
EVENT DETAILS Thursday, July 26th, 2018 5:30-7:30pm The Loft at 600 F, Third Floor 600 F St. NW, Washington, DC 20004
Whether embracing brand purpose is good for business or wasteful indulgence.
Whether your brand should take social and political stands.
What you should do when the public calls you out for a political stand you didn't intend to take.
How to carefully navigate the #fakenews waters and prepare for the worst.