See below for our most recent Quarterly Perspectives newsletter – our summary of original content across topics of interest for Marketers and Market Researchers.

Quarterly Perspectives

We invite you to read some of our recent original content across key areas of our business. Follow us on LinkedIn for our latest insights. Enjoy!

PERSPECTIVES

BRANDING

Deep Dive into the Key Pillars of Brand Authenticity

Our team shares key insights about which brands excelled in our Brand Authenticity Index as well as the factors that drive authenticity.
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CUSTOMER EXPERIENCE

What IoT & 5G Means for Your Business

Businesses have to get in front of – as opposed to adapt to – technological advances. 5G is no different. Here, we’ve outlined the state of the IoT and 5G boom and what the implications are for your business.
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MARKETING COMMUNICATIONS

3 Paths to Build Personal Relevance in Financial Services Advertising

Our team shares 3 key approaches for marketers to improve personal relevance among their target consumers in the Financial Services industry.
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BRANDING

Brand Portfolio Management: Spotify’s Extension into Podcasts

Spotify, or any company who has undergone a recent acquisition, faces key decisions related to their brand management. Our team suggests three best practices to optimize a brand’s portfolio, particularly when extending into new offerings.
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RECENT EVENTS

TMRE 2019 Five Key Emerging Trends

As speakers at the 2019 TMRE conference, HawkPartners identified 5 key emerging trends after an engaging few days listening and discussing ideas with insights leaders across industries.