See below for our most recent Quarterly Perspectives newsletter – our summary of original content across topics of interest for Marketers and Market Researchers.

 

 

HawkPartners Quarterly Perspectives
            

Quarterly Perspectives

We hope this email finds you well. You are invited to read some of our recent original content across key areas of our business. Follow us on LinkedIn for our latest insights. Enjoy!

FEATURED ARTICLE


During the onset of the COVID-19 pandemic and corresponding shutdown of many elements of the U.S. economy, several brands attempted to position themselves as leaders in a time of crisis.

To identify which brands’ actions resonated with consumers, HawkPartners conducted a study to understand the importance of brand authenticity during a crisis. Here, we detail some of the study’s key findings that are critical for brands. Read more →

UPCOMING EVENTS

WEBINAR: Enhancing the Value of Digital Qualitative Research

Thursday, August 13
2:00 pm ET


Qualitative research enables powerful conversations, whether it takes place in-person or virtually. COVID-19 has required a digital transformation across the market research industry, causing teams to adjust their research methodologies.

Join our team as they discuss strategies and approaches to add value to your digital qualitative research engagements. 


Register here →

PERSPECTIVES

HEALTHCARE

Reinventing the House Call Through Telehealth

The current pandemic is tearing down the regulatory and reimbursement barriers that have prevented telehealth from realizing its full potential to date. Our team examines the value propositions of several telehealth providers as the industry enters the next stage of growth.
Read more → 

BRANDING

Brand Strategy Playbook


The pandemic looms as one of the most significant and disruptive challenges that we’ve faced in recent history. Our HawkPartners Brand Strategy Playbook is a resource full of observations and insights to help brands navigate forward in these unique times.
Read more →
 

STRATEGIC COMMUNICATIONS

Leading Out of Chaos: A Marketer’s Defining Role

Marketing leaders have a key role to play in navigating the current crisis. Our team explores how to establish a new vision of success and move forward during these uncertain times.
Read more →

HEALTHCARE

Engaging with HCPs in the New Normal

HawkPartners developed a five-step framework to help pharma companies anticipate the “new normal” as a means of optimizing HCP engagement in a post-COVID-19 world.
Read more →

VIDEO

Get to know us.

Our team shares their perspectives on what it is like to work at HawkPartners and what makes our culture unique.
 

Watch here →

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