Pharma Market Research Conference (PMRC), New Jersey
February 5, 2025 | 4:15pm EST
The Hispanic community in the U.S. is a mosaic of cultures, experiences, and perspectives. Not only is this dynamic population rapidly growing – projected to make up over 25% of the U.S. population by 2050 – but they also hold unmatched purchasing power, shaping the future of the marketplace. With their growing influence, this audience is essential for brands aiming to forge meaningful connections with their consumers and drive future growth.
HawkPartners will demonstrate how brands can build authentic, meaningful connections with the Hispanic market by sharing market research considerations and strategies that uncover deep, actionable insights.
Link to the Full Agenda
Speakers
Alexandra Compare
Partner
HawkPartners
Enrique Pumar
Partner
HawkPartners