The Hidden ROI of Speaking the Same Language: How Shared Understanding Can Unlock Multi-Million Dollar Opportunities

Corporate Researchers Conference (CRC), Chicago, IL

September 10, 2025 | 2:25pm CST

How can organizations go beyond answering business questions to shaping conversations and unlocking opportunities worth millions of dollars? How do teams go from working in siloes to all moving in the same direction? Our team, alongside our Kellanova partner, illustrated how building common language around insights united teams, drove better decisions, and demonstrated that shared understanding was a powerful competitive advantage.

Key Takeaways

• • Understand how to play a more active role in strategy formation. We’ll discuss how insights teams can not only have a seat at the table, but take ownership of strategy and set a direction for an organization

• • Establishing a common language across brand portfolios makes it easier for people to make decisions together, reveals previously hidden opportunity areas and drives coherence in execution – learn what that common language can look like and how to make it stick

• • Dig deeper and take a methodological approach that allows you to find opportunity even in crowded, uber competitive markets. 

• • See the power of pull through (of insights through activation). We’ll discuss how the Kellanova team adapted communication for maximum impact, helping teams turn research learnings into business impact