Beyond Breakthrough:
Building Messages
That Resonate
Art, Conversation & Cocktails
October 29, 2024 | 5:30pm to 8:30pm ET
White Space Chelsea | 530 West 25th Street, New York
What drives consumer perceptions of a brand?
In our latest initiative, Message Resonance & Impact, HawkPartners explores what makes brand messages truly resonate with customers and extend beyond simple reach and awareness.
We’ll be hosting a presentation at White Space Chelsea on October 29th where our partners will share the building blocks that create impactful messages and how these building blocks differ by industry. Whether your focus is insights or marketing strategy, we will have key takeaways for brand storytellers of all kinds.
Speakers
Kyle Manlove
Partner
Kyle Manlove is a quantitative insights expert who focuses on both cutting edge and traditional approaches to solve his clients’ marketing challenges. His primary work includes segmentation, media activation, pricing and packaging, value proposition development, and various brand strategy initiatives.
With more than 15 years of experience managing studies across the globe, Kyle’s focus has been primarily in technology, entertainment, apparel, fashion, financial services, and education.
Rachel Bergstresser
Partner
Rachel Bergstresser is a marketing insights and strategy consultant with 12+ years of experience. She works across a range of industries with a passion for and focus in the pharmaceutical and healthcare space. Rachel assists clients in uncovering insights that address key challenges and inform business strategies.
Rachel is a seasoned moderator and a quantitative research expert with vast experience working with clients across the product life cycle. Particular methodologies of interest include market landscape and foundational research, segmentation and marketing communications.
Chloe Taylor
Partner
Chloe Taylor works with clients to address their marketing strategy and research needs across a variety of industries. With extensive qualitative and quantitative experience both domestically and internationally, Chloe helps her clients take research findings and develop actionable insights.
Her work has included evaluating message and advertising effectiveness, measuring brand equity, conducting consumer segmentation and refining brand positioning.
Jesse Epstein
Partner
Jesse Epstein works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape. His experience ranges across industries, geographies, company size and methodology, including qualitative and quantitative research, corporate marketing, business development and workshops and presentations on various topics.
He is passionate about understanding what builds strong bonds between brands and consumers, transcending the relations from customer to partner.