Pharma Market Research Conference East, Newark, NJ
February 4th, 2025 | 4:15pm EST
Join leaders from Sanofi, Regeneron, and HawkPartners as they unpack the strategic insights that have fueled DUPIXENT’s growth. From pre-launch planning to managing a multi-indication portfolio, this session explores how data-driven insights have guided brand evolution and ensured long-term relevance in a competitive therapeutic landscape.
Key Takeaways:
- Uncover the strategic insights that drove DUPIXENT’s evolution from launch, indication expansion and competitive environment
- Learn how the growth opportunities shifted at each point of the product lifecycle
- Explore the role of enduring partnerships in delivering commercial impact

Link to the Full Agenda
Speakers

Leanne Maddux
Director Market Research
Sanofi

Rhonda Zandstra
Senior Manager, Oncology Market Research
Regeneron

Enrique Pumar
Partner
HawkPartners

Eric Stadius
Partner
HawkPartners