AdAge Business of Brands, Chicago, IL
September 17, 2025 | 3:15pm CST
What’s considered brave varies by context, but across industries, the most successful brands demonstrate ruthless focus: prioritizing core products, engaging deeply with specific audiences, and driving growth through purposeful actions, even when uncertainty dominates the market. In this climate, bravery is less about bold moves for their own sake, and more about steadfast commitment to what matters most. Panelists will share real world examples and best practices for brands.
Speakers
Carlos Vigil
President and Chief Operating Advisor
Lobos 1707
Katia Creft
Partner
HawkPartners
