Pharma Market Research Conference, San Francisco, CA
June 11th, 2026 | TBD pm EST
Understanding your product and how it will be perceived is essential to great marketing—but deeply knowing your customers is what unlocks the realm of insights that can create a winning brand strategy. As Gilead has entered new therapeutic areas and indications, its teams have been challenged to re-think long held assumptions about various constituents and inspired to get below the surface to know these customers better.
This session highlights how a customer-centered approach informs strategic decisions, and enables deeper engagement while addressing the question every marketer and researcher should always be asking: How do you continue to better understand your customer?
Key Takeaways:
- Exposure to the methodologies and insights that shaped a deeper understanding of the core customer
- Why understanding the customer is such a critical driver of commercial and engagement success
- How enduring partnerships support ongoing insight development and commercial impact
Speakers
Curt Freitag
Gilead
Debbie Llewelyn
HawkPartners
Jonathan Hollenberg
HawkPartners
