Beyond Breakthrough: Delivering Messages that Resonate

Corporate Researchers Conference (CRC), New York

September 18, 2024 | 12:15 PM EST

Brands are operating in one of the most challenging marketplaces we’ve ever seen. Attention spans are shorter. Connections are harder than ever to make. The bar to success is higher. Thus, it’s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates.

The most successful brands create a connection with consumers that transcends the transactional – becoming known for something so connected to their brand that it becomes second nature to consumers and fuels growth. When a message resonates, it connects, moves, and compels the consumer to act.

Our team will share findings from our study, identifying ways to develop better, more resonant messages to create the most compelling product and brand stories that connect with audiences more authentically. We’ll hear firsthand examples from healthcare and CPG brands about the impacts they’ve seen after incorporating core message resonance principles into recent campaigns.

What you’ll learn:
• The characteristics that create messages that resonate
• The impact resonant messages have on consumer connections
• Actionable steps to incorporate these principles into your insights and marketing strategies

Link to the Full Agenda