Best Practices for Better Insights When Evaluating Digital Tools

By Scott Berman and Brittany Sutton

Intellus Regional Event, Boston

June 13, 2024 | 1:45 PM EST

The integration of technology is having a powerful impact on the pharma industry. Digital tools are key to advancing transformation and enhancing the way brands interact with patients and HCPs. We’ll share best practices and use cases on how to approach your insights efforts when evaluating a variety of digital tools whether you’re looking to design, communicate, launch, or optimize.

Stay tuned for a full recap of the event.

Link to the Full Agenda


headshot of scott berman

Scott Berman


Scott Berman is president and a founder of HawkPartners. He assists clients in the development of their global marketing strategies across both business-to-business and consumer markets. Scott’s work has included new product launches, developing corporate brand and communication strategies and crafting compelling product or service positioning. His clients span a variety of industries, including financial services, pharmaceuticals, professional services, sports, technology and consumer packaged goods.

headshot of brittany sutton

Brittany Sutton


Brittany Sutton assists clients in both qualitative and quantitative market research to develop actionable marketing strategies. She works with Fortune 500 clients as well as nonprofit clients across a number of industries, with a focus in the healthcare industry. Her experience in market research includes working with physicians, nurses, pharmacists, patients, key decision-makers and consumers. Brittany’s area of interest is in learning the complex factors that drive decisions for consumers in B2B and B2C markets.