Forum for Corporate Marketers & Researchers
Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics.
The HawkPartners team led this engaging discussion helping brands transform their approach to marketing and research. During the session, panelists and attendees:
- Examined the principles of behavioral economics from Daniel Kahneman’s best-selling book Thinking, Fast & Slow that are causing customers to act in surprising ways and changing the way we market today
- Discussed how this changes how we position our brands, talk about our products and focus our advertising based on how customers really make decisions
- Considered what this means for your brand’s marketing efforts and how to tailor your customer feedback loop with these insights in mind
Attendees left the session with actions marketers can take to give customers what they truly want.