March 7, 2018

Forum for Corporate Marketers & Researchers
Chicago

Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics.

Join us to network with peers over breakfast at this engaging discussion where we’ll:

  • Examine the principles of behavioral economics from Daniel Kahneman’s best-selling book Thinking, Fast & Slow that are causing customers to act in surprising ways and changing the way we market today
  • Discuss how this changes how we position our brands, talk about our products and focus our advertising based on how customers really make decisions
  • Consider what this means for your brand’s marketing efforts and how to tailor your customer feedback loop with these insights in mind

Rob Duboff, Lori Holmes and Jesse Epstein of Hawk Partners will lead this engaging discussion that’ll transform your approach to marketing and research. Join us to network with peers whether you know a lot or a little on this topic.

You’ll leave with actions your brand can take to give customers what they truly want.

 

Panelists

 

This is a profile picture of Rob Duboff. He is the CEO and a founder of HawkPartners. Over his 35 year career, he has worked with clients across virtually all industries and advised senior executives on a full range of strategy, brand and marketing issues.

Rob Duboff
HawkPartners

 

This is a profile picture of Lori Holmes. She helps clients assess market dynamics and trends as well as develop marketing and brand strategies across a wide range of industries.

Lori Holmes
HawkPartners

 

This is a profile picture of Jesse Epstein. He works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape.

Jesse Epstein
HawkPartners

 

Reach out to schedule a “Lunch and Learn” on this topic for your organization.