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Behavioral Economics is Changing the Way We Market

Forum for Corporate Marketers & Researchers

Ever wonder why customers act the way they do? Do you know what works, but not why it works? The answers may be found in the principles of behavioral economics.

The HawkPartners team led this engaging discussion helping brands transform their approach to marketing and research. During the session, panelists and attendees:

  • Examined the principles of behavioral economics from Daniel Kahneman’s best-selling book Thinking, Fast & Slow that are causing customers to act in surprising ways and changing the way we market today
  • Discussed how this changes how we position our brands, talk about our products and focus our advertising based on how customers really make decisions
  • Considered what this means for your brand’s marketing efforts and how to tailor your customer feedback loop with these insights in mind

Attendees left the session with actions marketers can take to give customers what they truly want.

Panelists – Chicago, March 7, 2018

Rob Duboff
HawkPartners

Lori Holmes
HawkPartners

Jesse Epstein
HawkPartners

Panelists – San Francisco, March 13, 2018

Rob Duboff
HawkPartners

Amanda DeMarco
HawkPartners

Debbie Llewelyn
HawkPartners

Jesse Epstein
HawkPartners

Reach out to schedule a workshop session on this topic for your organization.

Reach out to schedule a “Lunch and Learn” on this topic for your organization.