Avoiding Common Pitfalls in the Product Launch Planning Process

By Ellen Brett and Kristin Rowe

Pharma Market Research Conference PMRC, San Francisco

June 12, 2024 | 12:30 PM PST

Nearly 70% of drug launches fail to meet their pre-launch sales expectations. Getting launch right is critical for a product’s success and longevity. We’ll explore the role of insights in the broader launch context and ways to partner with marketing team counterparts to create a successful launch strategy that demonstrates value to all stakeholders.

Stay tuned for a full recap of the event.

Link to the Full Agenda


headshot of ellen brett

Ellen Brett


Ellen is a 30-year veteran of the life sciences industry and a pioneer of patient-centered methodologies.  Ellen has extensive real-world experience building brand strategies and developing integrated plans of action that yield growth.  During a prestigious 18-year career at Pfizer, she led strategies for several of the most significant brands in the industry, including Zyrtec®, Chantix®, Viagra®, Lipitor®, and Lyrica®. Ellen’s breakthrough results propelled her to the firm’s most senior marketing leadership position. 
Ellen’s turnaround work and extensive consulting on various post-launch performance challenges have greatly informed her pre-launch perspectives.

headshot of kristin rowe

Kristin Rowe


Kristin Rowe is an accomplished consultant with extensive experience collaborating with leaders in the pharmaceutical, insurance, healthcare services, professional services, consumer products and financial services industries. With over 15 years in the industry, she has established herself as a trusted partner for insights teams, leading the design and analysis of thoughtful and creative solutions that provide the needed strategic direction to inform decision making. She is adept at “connecting the dots” across multiple workstreams and stakeholders, allowing her clients to focus on what is truly important.