Intellus Regional Event, New Brunswick, NJ
September 11, 2024
As part of her role co-leading the Trends & Futures Committee of Intellus Worldwide, who provides insights on the evolving future of the health industry, Abbey Ahearn presented findings from Intellus’ annual survey of industry and agency/supplier side members.
She focused on the topic of Integrated Insights, as the survey confirmed that industry-side practitioners are increasingly spending less time on primary market research and more time on knowledge management and business/commercial analytics. This trend was far less pronounced on the agency/supplier side, where practitioners are often more specialized and not “owners” of data.
Nevertheless, the findings and subsequent conversations with senior level Insights professionals underscored the growing (but certainly not new) expectation that industry and agency-side professionals alike look at insights holistically and beyond the one-off project. The committee is continuing to explore Integrated Insights, among other trends such as the role of AI and agile research, via conversations with industry insiders both within and outside of pharma.
Watch the latest video to learn more about Abbey and her work within the Trends & Futures Committee:
Speakers
Abbey Ahearn
Partner
HawkPartners