Your Message Matters: Leaving an Impression that Resonates In today’s saturated market, a brand’s message can be what makes or breaks its connection with consumers. Yet having a strong, effective message is easier said than done. Our research has shown that audiences care more than ever about what brands say. Consumers have higher expectations, stronger […]
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Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.
Abbey Ahearn recently presented findings from Intellus' annual survey of industry and agency/supplier side members.