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Balancing Personalization and Data Privacy

Balancing Personalization and Data Privacy

Marketers currently face a daunting paradox: 91% of US consumers say they are more likely to shop with brands that provide personalized offers and recommendations; meanwhile, 81% of respondents say the potential risks of data collection by companies outweigh the benefits. In our recent webinar with ARF, we uncovered how marketers can align personalization and […]

Lessons from the Field: Optimizing Public Health Communications

On a Zoom with colleagues the other day, someone mentioned, “a year and a half ago, when we went into lockdown…” Has it really been that long? Apparently, it has been even longer. And for just about that entire time, we have seen valid criticisms of public health communications on the pandemic. Preparing for the […]