Customer Insights
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Best Practices in Conducting Effective Oncology Research Today
By using creative approaches to oncology research challenges, we help clients better leverage insights to drive strategy and growth.
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Enrich Your Segmentations with Behavioral Data
We explore the pros and cons of incorporating different types of behavioral datasets into your segmentation to help your brand maximize its marketing impact.
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No More Segmentation Trade-offs: Attitudinal Segmentations You Can Also Target
Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.
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Effective Research for Sensitive Patient Populations
Consider these best practices when designing research centered on sensitive patient populations.
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Thoughtfully Incorporating DEI Principles into Insights Generation
By thoughtfully incorporating DEI principles into insights generation, HawkPartners helps brands improve research design and execution, leading to richer, actionable learnings.
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Using Message Testing to Support Marketing Strategy
Message testing presents different forms of communication materials to leverage your brand’s communication strategy
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Enhancing the Value of Digital Qualitative Research
Our team recently hosted a webinar to discuss strategies and approaches to optimize value in digital qualitative research engagements.
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Keeping your Brand Health Tracker Fresh
HawkPartners has identified five ways to keep your brand health tracker fresh – with the goal of keeping your brand team engaged and your brand thriving.
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TMRE 2019 Five Key Emerging Trends
After an engaging few days listening and discussing ideas with insights leaders across industries at TMRE, HawkPartners identified 5 key emerging trends.
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Optimizing Customer Experience in an Omnichannel World
Alex Ain shares the three key practices that can differentiate a brand’s retail experience from its own online channels and those of direct competitors.
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Made to be remade. How Adidas made sustainability THE customer experience
The recent launch of Adidas’ Futurecraft.loop demonstrated the impact of consumer desire to be part of changing the world, and how brands must adapt to this evolving landscape. Jesse Epstein…
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Navigating the Inevitable Confluence
How should brands meet the demand for sustainability without sacrificing customer experience?