Philipp Hornthal has over 25 years of marketing, business development, sports marketing and relationship building expertise. His focus is on helping clients develop and implement effective marketing and sports marketing strategies.
Mr. Hornthal was responsible for developing and conducting the first marketing and selling strategy course for senior executives at Arthur Andersen. He designed and implemented a proactive marketing, selling and relationship building programs and associated training for senior executives.
At Andersen Consulting he designed and implemented a unique won-lost analysis methodology to gain insights from targeted marketing and selling efforts that often lead to additional opportunities in addition to valuable learning on the best practices for successful relationship building and selling. He was responsible for implementing selling strategies and tactics on selected target accounts. He led the team, which developed and conducted worldwide marketing methodology training program resulting in increased proposal success rate to over 70%.
At AT&T Solutions, he designed and implemented a variety of focused relationship-building, marketing and selling programs that focused on senior executives at key accounts in the Global 2000. He led the effort to implement a key account strategy development methodology for successful selling of professional services. He was responsible for the creation of image initiative advertising program for a new business unit of AT&T. He created and implemented targeted internal policies and procedures for a consistent firm wide image and branding in the marketplace. Developed and implemented a unique series of market research initiatives to ascertain buyer values, test advertising, and support client engagements.
He led the first-ever development and implementation of integrated sports marketing programs for Andersen Consulting (Accenture), Pro Football Weekly and AT&T Solutions. He negotiated sponsorships for golf, baseball and Indy Car racing programs.
His focus and expertise in Sports Marketing is much more than the negotiations of sponsorship fees. It includes:
- How merchandising can play a significant role in the short and long-term marketing of an event and sponsorship.
- How to turn a sponsorship into a unique Business Development opportunity. This includes our unique “Concentric Circle” event marketing model.
- How to rally the internal employee constituents around events and sponsorships.
Mr. Hornthal is uniquely positioned in the Sports Marketing space. He has a unique relationship with Pro Football Weekly, a nationally recognized leader in print, online, television and radio media covering the National Football League. He has developed custom sports marketing programs integrating Customer Relationship Marketing, awareness, and sales through PFW and their association with the National Football League.
Mr. Hornthal resides in Northbrook, Illinois and is an active member in the community and serves as chairman of the Special Olympics Illinois Golf Marathon and a founder of the marketing advisory board, past Board member of Special Olympics Illinois, past Board member of the marketing advisory council for the Foundation Fighting Blindness, active member of the Chicago Blackhawks alumni.
Mr. Hornthal received his bachelor and master degrees from Purdue University.