The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Looking forward to the new decade we asked our leadership team to weigh in on predictions for what 2020 will bring in several key areas and industries.
The Myers-Briggs Type Indicator (MBTI) is a personality profiler that offers a layer of insight for developing effective strategic communications.
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
In addition to grounding themselves in their values and purpose, brands can better prepare to navigate unexpected roadblocks in today's politically charged environment.
Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win