Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.
Marketing Strategy Perspectives
Developing marketing initiatives is imperative in creating products and services that engage consumers and market themselves. Keeping a pulse on the latest innovative strategic marketing initiatives across industries will serve as an opportunity for brands to capitalize on implications that can transform their company. Want to discuss anything you read? We welcome the conversation.
In addition to grounding themselves in their values and purpose, brands can better prepare to navigate unexpected roadblocks in today's politically charged environment.
Got grit? Five HawkPartners share their perspectives on the Greenbook Research Industry Trends (GRIT) report.
Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Look at 3 megatrends: Digitization, Democratization & Disruption, from our Innovation Panels™ & ways to anticipate future customer needs & market changes.
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win