After an engaging few days listening and discussing ideas with insights leaders across industries at TMRE, HawkPartners identified 5 key emerging trends.
Marketing Strategy Perspectives
Developing marketing initiatives is imperative in creating products and services that engage consumers and market themselves. Keeping a pulse on the latest innovative strategic marketing initiatives across industries will serve as an opportunity for brands to capitalize on implications that can transform their company. Want to discuss anything you read? We welcome the conversation.
The Myers-Briggs Type Indicator (MBTI) is a personality profiler that offers a layer of insight for developing effective strategic communications.
HawkPartners recent CEO panel of Digital Disruptors provides proven principles for developing successful businesses that redefine industries.
What’s the difference between political polling and market research? Two of our former pollsters and forever political junkies explore the topic.
Marketers are constantly looking for new and better ways to use insights. The global brand leaders we encountered at the most recent TMRE conference confirmed what we see regularly in our work.
Developing and implementing a successful enterprise-level segmentation solution can create tremendous value for companies and brands. Learn about best practices to help you stay on track.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.
Is your brand equipped to respond to a more socially engaged constituency? Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.