The emergency-use authorizations of COVID-19 vaccines are priming consumers for vaccine brand differentiation and presenting a novel marketing situation that tasks marketers with challenging master brand decisions.
Explore Our Perspectives
HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Our team recently hosted a webinar to discuss strategies and approaches to optimize value in digital qualitative research engagements.
HawkPartners has identified five ways to keep your brand health tracker fresh – with the goal of keeping your brand team engaged and your brand thriving.
After an engaging few days listening and discussing ideas with insights leaders across industries at TMRE, HawkPartners identified 5 key emerging trends.
What’s the difference between political polling and market research? Two of our former pollsters and forever political junkies explore the topic.
Marketers are constantly looking for new and better ways to use insights. The global brand leaders we encountered at the most recent TMRE conference confirmed what we see regularly in our work.
Developing and implementing a successful enterprise-level segmentation solution can create tremendous value for companies and brands. Learn about best practices to help you stay on track.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Leveraging our experience across industries, we offer ideas to keep your brand teams engaged and informed as your brand tracker evolves. Dive into our Five Ways to Keep Your Brand Health Tracker Fresh to learn more.
Got grit? Five HawkPartners share their perspectives on the Greenbook Research Industry Trends (GRIT) report.