With the growing trend of real-world data and real-world evidence in healthcare, what can we expect moving forward? Sharon Mowen explores these applications across the product life cycle and what it means for the future of healthcare decisions.
Healthcare Perspectives
HawkPartners has extensive experience working across the healthcare industry, including work with both large and small pharmaceutical companies, medical device manufacturers, insurers, health systems and cross-vertical healthcare providers. Our work in healthcare spans the full array of marketing strategy and market research engagements, including developing and testing marketing communications, assessing market opportunities and potential demand, and defining market segments to drive effective targeting. We have deep expertise in gathering insights from the full range of key stakeholders in healthcare and synthesizing those perspectives to provide thoughtful guidance for our clients. We welcome the conversation.
Statistics and investments point to pharma companies’ integration of transformative technologies into ways of thinking and doing business. The infographic below, developed by Abbey Ahearn and Lucy Hale, demonstrates the rising emphasis of digital health in pharma.
Amidst explosive investment in digital health, the industry is working to keep the human side of care front and center.
Digital health offers tremendous upside for the pharmaceutical industry. In this infographic, we explore the challenges and opportunities ahead for pharma as it innovates to move closer to fully digitized healthcare.
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