Despite FIFA scandals, Russia and the failure of Team USA to qualify, the World Cup presents an unparalleled opportunity for brands to engage with fans worldwide.
Branding Perspectives
Brands are not optional – whether and how you choose to manage them is. With the internet and social media, customers have an unprecedented ability to learn about your brand and form opinions before they ever visit your website or step foot in your store. HawkPartners consultants work with you to develop compelling brand strategies that align with your business’s values and resonate with your customers. Read our perspectives to learn more about our views and dive deep into understanding how you can unlock your brand’s value to communicate to your consumers. For more, explore what we offer in our branding services.
“Sorry, not sorry” or an effective apology? Find out whether the recent apology ads from Wells Fargo, Uber and Facebook deliver.
Brands must balance near-term positioning with long-term requirements for growth. Learn how an elastic brand can do both.
As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.
Bringing a brand strategy to life requires authenticity, particularly when your audiences face an increasingly uncertain environment
Three keys to capitalize on current-day uncertainty to strengthen loyalty and overall brand health
Make your product a crucial component of your customer’s success.
Avoid these common mistakes to stay on the path to successfully aligning your employees around your brand
A focus on short-term gains can lose sight of the long-term goal