Branding Perspectives

Brands are not optional – whether and how you choose to manage them is. With the internet and social media, customers have an unprecedented ability to learn about your brand and form opinions before they ever visit your website or step foot in your store. HawkPartners consultants work with you to develop compelling brand strategies that align with your business’s values and resonate with your customers. Read our perspectives to learn more about our views and dive deep into understanding how you can unlock your brand’s value to communicate to your consumers. For more, explore what we offer in our branding services.

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It’s All About the Spin

As brands across industries focus on differentiation through unique customer experiences, the evolving personal fitness landscape shows how SoulCycle, Flywheel and Peloton are capitalizing on different emotional connections to attract and retain loyal customers.

Private: Q&A on Ingredient Branding: A Source for New Revenue

Originally published in Advertising Express magazine Who are the pioneers of ingredient branding? When did it start getting used? Intel receives much of the credit for making “ingredient branding” known across the C-suite with the success of its Intel Inside campaign; whereas, several brands pioneered the concept before them. Consistently, the pioneers were high tech, […]