Uncover hidden reasons behind consumer choices with Behavioral Economics and Nudge Theory to influence behavior for marketing success.
Behavioral Economics Perspectives
Uncover hidden reasons behind consumer choices with Behavioral Economics and Nudge Theory to influence behavior for marketing success.
In a two-part series, we explore behavioral economic strategies & tactics to unlock consumer behavior relative to regaining control.
Our team identifies how and why consumer behaviors are influenced by their need to regain rational and emotional control.
Behavioral economics has become a well-established discipline for understanding, and in some cases, influencing non-rational factors affecting consumer behavior. Learn how marketers and marketing researchers can best incorporate it into their practices.
Understanding behavioral economics is key to helping brands curate more memorable customer experiences
Look at how to engrain behavioral economics into marketing and research efforts. Understanding these principles is critical to positioning your brand to win