Perspectives

Case Study information pages

Modernizing a Heritage Brand and Guiding Growth Opportunities

Modernizing a Heritage Brand and Guiding Growth Opportunities

Challenge One of the nation’s leading providers of agricultural finance wanted to reposition and modernize its brand and strengthen its ability to extend into additional categories. A strong heritage and a lack of internal branding knowledge called for a rigorous approach with ample internal and external stakeholder education and feedback. Approach HawkPartners led a multi-faceted […]

Old woman and Younger woman hugging eachother

Uncovering Multicultural and Inclusive Marketing Best Practices

Challenge A leading mortgage industry player sought insights and best practices around multicultural marketing, externally with customers and internally as an organization. Approach The HawkPartners team first performed an extensive Leadership Market Scan to identify B2B and B2C companies that excel at marketing to, and engaging with, multicultural audiences. We then conducted Best-in-Class Practice Reviews […]