Perspectives: Archives: Case Studies

This is a time-lapse photo of shoppers going up and down a mall escalator. The image symbolizes segmenting consumer markets.

Go-to-Market Strategy

Developing an Actionable Enterprise-Level Segmentation

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This is a photo of several differently colored umbrellas floating to the ground in the street. The umbrellas symbolize the novel therapy a biotechnology company developed and the scene represents the potential demand for the product and the areas of greatest opportunity among patients and health care providers.

Go-to-Market Strategy

Forecasting Demand

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This is a photo of a laptop and headphones sitting on a table. The image symbolizes assessing the consumer market for an opportunity to launch a new product category and developing a strategic roadmap to launch a product.

Go-to-Market Strategy

Conducting a Market Assessment

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This is a photo of a doctor examining an x-ray of a patient's lungs. The image symbolizes testing and optimizing the promotional messages for a pharmaceutical company that recently completed a clinical trial for a lung cancer treatment that included some promising, breakthrough results.

Strategic Communications

Testing and Optimizing Promotional Messages

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Branding

Measuring and Tracking Brand Health

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This is a photo of several medical instruments. The image symbolizes the research HawkPartners conducted to benchmark the competitive landscape for best-in-class e-commerce platforms for a medical supply distributor.

Customer Experience

Benchmarking the Competitive Landscape

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This is a photo of a toy car sitting on top of coins. The image symbolizes the customer journey map HawkPartners created to give an auto lender a better understanding the customer path-to-purchase.

Customer Experience

Developing a Customer Journey Map

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This is a photo of an elderly woman swimming in a pool. The image symbolizes the research HawkPartners conduct to evaluate the communications that would serve as the basis of all promotional initiatives for a device that better serves patients living with respiratory conditions.

Strategic Communications

Testing and Enhancing a Global Campaign

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This is a photo of two professionals looking at reports sitting on a table. The image symbolizes the comprehensive, multi-channel marketing communications audit HawkPartners conducted for a mortgage lender.

Strategic Communications

Conducting a Strategic Communications Audit

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This is a photo of a house for sale. The "For Sale" sign is displayed prominently. The image symbolizes the clear, discernable value proposition HawkPartners developed for a mortgage lender.

Branding

Developing a Winning Value Proposition

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This is a photo of a woman working on-the-go engaging with her phone. The image symbolizes a user engaging with the digital content platform HawkPartners improved after conducting interviews and focus groups about how users would use the app.

Customer Experience

Optimizing a Digital Content Platform

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This is a photo of a father and his daughter, who is beginning to ride a bike. The image symbolizes the target market of a life insurance business that HawkPartners developed a go-to-market plan to reboot the business's efforts.

Go-to-Market Strategy

Revitalizing a Life Insurance Business

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