A focus on short-term gains can lose sight of the long-term goal
Perspectives
Case Study information pages
Challenge A leading pharmaceutical manufacturer sought to better understand the Hispanic/Latino patient experience in one specific cancer type – and, more specifically, to explore addressable disparities and unique challenges/needs and identify opportunities to impact their disease journey positively. Approach The HawkPartners team conducted in-depth interviews with Hispanic/Latino cancer patients, their caregivers, oncologists, and advanced practice […]
Challenge A major pharmaceutical company with a deep legacy in Oncology and a strong commitment to delivering better patient experiences recognized that it was imperative to go beyond the direct influence of HCPs. The company needed to fill gaps in knowledge to understand how to win across all Oncology stakeholders, not just with clinicians, given […]
Challenge A top financial services company sought guidance for the adoption and integration of Generative AI within its Marketing and Communications function. The organization engaged HawkPartners to identify best practices and develop a strategic implementation plan. Approach HawkPartners conducted a market scan to identify relevant trends in Gen AI adoption within Marketing organizations. We then […]
Challenge One of the nation’s leading providers of agricultural finance wanted to reposition and modernize its brand and strengthen its ability to extend into additional categories. A strong heritage and a lack of internal branding knowledge called for a rigorous approach with ample internal and external stakeholder education and feedback. Approach HawkPartners led a multi-faceted […]
Challenge A leading mortgage industry player sought insights and best practices around multicultural marketing, externally with customers and internally as an organization. Approach The HawkPartners team first performed an extensive Leadership Market Scan to identify B2B and B2C companies that excel at marketing to, and engaging with, multicultural audiences. We then conducted Best-in-Class Practice Reviews […]
The Problem The brand (Brand X) that established the category of treatment for a specific cancer diagnosis had lost market share to two new entries. The brand team wanted a fresh approach. The Hypothesis The new entries were thought to be more potent than Brand X, but Brand X believed it could benefit from its […]
