Marketers are constantly looking for new and better ways to use insights. The global brand leaders we encountered at the most recent TMRE conference confirmed what we see regularly in our work.
Perspectives
Case Study information pages
Challenge A leading mortgage industry player sought insights and best practices around multicultural marketing, externally with customers and internally as an organization. Approach The HawkPartners team first performed an extensive Leadership Market Scan to identify B2B and B2C companies that excel at marketing to, and engaging with, multicultural audiences. We then conducted Best-in-Class Practice Reviews […]
The Problem The brand (Brand X) that established the category of treatment for a specific cancer diagnosis had lost market share to two new entries. The brand team wanted a fresh approach. The Hypothesis The new entries were thought to be more potent than Brand X, but Brand X believed it could benefit from its […]