Brand Strategy

While brand strategy can feel like an art, the best brand strategies tend to have quite a bit of science behind them. There are a variety of quantitative tools that…

Katia Kreft explains why brands should focus on building a “brand moat” as a strategic defense, by consistently delivering distinctive, trusted experiences that resonate with customers.

Explore the concept of brand bravery and its impact on marketing success. Is your brand ready to be brave?

Understanding who your customers are and how they perceive your brand provides the foundation for impactful campaigns and brand strategy.

With the right mindset, frameworks, and strategic partner, you can efficiently position your brand for breakthrough growth

Discover how effectively managing and formalizing co-creation initiatives reflects a brand’s dedication to empowering its loyal customers, fostering trust, and elevating overall customer satisfaction.

The strongest brands during the pandemic have been those that demonstrated their authentic empathy through their actions in a way that solidified their bond, not only with their target audiences,…

HawkPartners’ latest Marketing Leadership breakfast welcomed Paul Alexander, CMO of Eastern Bank, to share his experience and insights about building a mission-driven brand strategy.

Jonathan Hollenberg addresses how maintaining a brand’s reputation now requires upholding a brand’s values beyond just its employees.

Is your brand equipped to respond to a more socially engaged constituency?  Chief Marketing Officers on a recent HawkPartners panel offer tips to guide your strategy and tactics.

Brands must balance near-term positioning with long-term requirements for growth. Learn how an elastic brand can do both.

Bringing a brand strategy to life requires authenticity, particularly when your audiences face an increasingly uncertain environment