Perspectives > Articles
HawkPartners perspectives on our work and positioning clients for success
Every day our Partners support clients through smart, actionable customer insights, brand strategy and growth strategy work. And because the marketing landscape keeps shifting, we never stop learning, refining our thinking and exploring what’s next.
Browse our articles to see what’s on our minds — and what we believe innovative brands can do to get ahead and stay there.
All Articles
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Enrich Your Segmentations with Behavioral Data
We explore the pros and cons of incorporating different types of behavioral datasets into your segmentation to help your brand maximize its marketing impact.
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The Key to Unlocking Inclusive Growth: Takeaways from the ANA Multicultural Marketing & Diversity Conference
As brands continue to explore marketing strategies to expand their customer base, innovative approaches and thoughtful efforts are required to promote multicultural and inclusive growth across various demographics.
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Super Bowl LIX: Evaluating Ads Through the Lens of Message Resonance
Our team evaluated this year’s ads against our Message Resonance Building Blocks to determine those that are going to be the most effective at generating deep, meaningful and lasting brand…
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Beyond an Award
HawkPartners’ recognition as a Great Place to Work and one of the 100 Best Companies to Work For highlights how our supportive work culture enhances client outcomes.
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Your Message Matters: Leaving an Impression that Resonates
Our research has shown that audiences care more than ever about what brands say. Consumers have higher expectations, stronger fact-checking abilities, and a willingness to exchange their loyalty and business…
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No More Segmentation Trade-offs: Attitudinal Segmentations You Can Also Target
Learn how our segmentation strategy harmonizes attitudes and targeting needs without compromise. Use behavioral data and advanced analytics to streamline your quantitative research and connections to media.
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Subtle Shifts: Using Nudging to Alter Consumer Behavior
Uncover hidden reasons behind consumer choices with Behavioral Economics and Nudge Theory to influence behavior for marketing success.
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Brand Bravery for Competitive Advantage
Explore the concept of brand bravery and its impact on marketing success. Is your brand ready to be brave?
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Glad we are considered a Great Place to Work
From the beginning, the single most important element of our strategy as a professional services firm was that we should hire great people and do everything possible to create an…
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Katia Kreft, Brand Strategy & Growth Specialist, Joins HawkPartners
HawkPartners, a marketing consulting and strategic insights firm, announced that Katia Kreft has joined the firm as a Partner.
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The Best Creative Starts With Truly Understanding Your Brand
Understanding who your customers are and how they perceive your brand provides the foundation for impactful campaigns and brand strategy.
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Connecting with the Hispanic Consumer: Crafting a Multicultural and Inclusive Marketing Strategy Representative of Your Audience
Our Hispanic Insights and Consulting service helps clients gain a better understanding of the Hispanic community and develop inclusive marketing strategies that reflect the culture, experiences, diversity, and needs of…