Jon Silvon is a growth-focused operating executive with 25+ years of experience leading brand, portfolio, and enterprise transformation across global consumer companies and venture-backed healthcare businesses.
He has held senior P&L responsibility for a $3B portfolio at Bimbo Bakeries USA and led growth and portfolio strategy for iconic brands including Campbell’s Soup, V8, Tastykake, Thomas’, Sara Lee, Arnold, and Oroweat. Across these brands, he partnered with sales, finance, supply chain, and retail customers to align strategic planning, consumer insight, innovation, pricing architecture, and shopper execution to sustainable growth.
In 2019, Jon co-founded Reciprocity Health, a health-tech company grounded in behavioral economics and consumer decision science, serving as COO/CMO. He led go-to-market strategy, operating model design, organizational scaling, and governance as the company grew from concept through acquisition.
Jon’s experience includes enterprise pricing strategy, portfolio simplification, zero-based budgeting, operating model redesign, and post-acquisition integration. He has led reorganization efforts tied to M&A and large-scale transformation initiatives and has participated in commercial diligence and integration across transactions representing more than $1B in enterprise value.
He holds an MBA from The Wharton School and a BS in Marketing and International Business from the University of Richmond. He lives in Wilmington, Delaware.