Peter Horst - HawkPartners

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Peter Horst

Peter is a Fortune 500 CMO with over 30 years of experience in consumer and business products, services and technology for market leaders such as Capital One, Hershey, General Mills, US WEST (CenturyLink), and TD Ameritrade. Across diverse industries, he drove the launch and growth of numerous iconic brands, products, and marketing campaigns. Peter most recently served as CEO of PSB Insights, a global research and analytics consultancy. He now consults on brand and marketing strategy and sits on public and non-profit boards. A former Forbes Senior Contributor, Peter is the author of the bestselling book, Marketing in the #FakeNews Era.

Awards and acknowledgements include Cannes Lion, CMO Club Innovator Award, and Forbes Top 50 Most Influential Global CMO.

Peter earned a BA from Harvard and an MBA from Dartmouth’s Tuck School of Business.

“I don’t think brands have ever faced a more challenging environment in which to operate. In addition to proliferating competition and increasingly complex technology and analytics, brands also face the challenge of how to navigate a polarized marketplace that expects brands to engage in corporate activism while at the same time punishing them when their values and positions differ. This all demands a finely tuned understanding of a brand’s stakeholders, the political and social alignment of its customers, and the underlying values and equities of the brand.”

Peter Horst