Jim Speros

Jim Speros

Jim Speros retired from Fidelity Investments in 2017 where he was Executive Vice President – Corporate Communications with responsibility for all internal communications touching 45,000+ employees. Previously, he served as EVP and CMO leading over 200 professionals to develop the company’s highly successful and award-winning, “Green Line” campaign driving triple digit growth in the company’s assets.

During his extensive career, he led marketing for some of the world’s largest companies including: CMO of Marsh & McLennan Companies; CMO and Partner at Ernst & Young overseeing marketing across 140 countries; and as Advertising and Marketing Communications V.P. for AT&T where he directed the award-winning “Reach Out and Touch Someone” and “You Will” campaigns – the latter for which he is credited with placing the first web banner on the internet in 1994.

Jim served on the Board of the Advertising Council, Chairman of the Board of BPA International and Chairman of the Board of the Association of National Advertisers (ANA). He founded and chaired the ANA’s Multicultural Marketing Committee and launched the industry’s first-ever Multicultural Excellence Awards. He served on the Leadership Board of the Beth Israel Deaconess Medical Center and Board of Trustees of Hellenic College Holy Cross in Boston. Previously, Jim served on the Boards of the Big Sister Association, Wharton Global Advisory Board and WhoSay (acquired by Viacom).

Jim was inducted into the American Advertising Federation’s Hall of Achievement and has been recognized with many awards including: Marketer of Year Awards from the Financial Communications Society and Ad Club; Digital Marketer of the Year by MITX; Digital Marketing Innovator of the Year by the Digital Marketing & Media Leadership Council; and a Gold Cannes Media Lion.

He holds a BBA, magna cum laude, from Bernard M. Baruch College and an Advanced Management Certificate from Duke University’s Fuqua School of Business. His core belief – “Always bring pride and honor to your name.”

“Marketing is ultimately about creating momentum and growth for brands. Everything an organization does contributes to the formation of how consumers feel about a brand relative to competitive choices.”

Jim Speros

Words to live by:
Philotimo: an intense sense of personal honor and dignity
Philanthropia: love for your fellow man, benevolence, charity
Philoxenia: friend of strangers; showing hospitality to all