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Ongoing Partnership to Help Drive Growth with Commercial-Stage Biotech Company
Client Context A commercial-stage biotech company needed a trusted strategy partner as they launched their first asset, received a second indication for the asset, pushed for continued growth, and considered…
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Gabby Maloy
Gabby partners with clients to design and execute research programs that uncover meaningful insights and support strategic decision-making. Drawing on a background in psychology, behavioral science, and market research, she…
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Developing a Customer-Guided Approach to Adoption of AI Healthcare Tools
Client Context A leading global technology company needed to differentiate its Gen AI offering for healthcare providers in an increasingly crowded and fast-moving market. The Business Challenge The team wanted…
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Informing Enterprise-Wide Action on Women in Healthcare
Client Context A global pharmaceutical company needed a clearer, holistic understanding of women’s healthcare experiences to inform a cross-portfolio strategy addressing unmet needs and motivating deeper engagement. The Business Challenge…
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Getting to What Matters Most in an Expedited Launch
Client Context A first-time commercialization biotech hired a CCO who faced an expedited timeline to get a rare disease launch strategy foundation in place, adjust forecast expectations, and secure the…
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Bringing Clarity to Indication Strategy Across Oncology Clinical Opportunities
Client Context A mid-sized biopharmaceutical company needed to determine how to prioritize development across multiple solid tumor indications for a first-in-class targeted oncology therapy. The Business Challenge The team needed…
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Unlocking the Next Horizon of Growth Post-Launch
Client Context A first-time commercialization biotech had a successful launch, but as their product neared 1-year post-launch, concerns emerged over slowing growth. The Business Challenge In response, the team had…