Scott Wilkerson helps clients develop fact-based marketing strategies. Scott is at home wearing multiple hats – marketer, strategy consultant, researcher, and career coach. His particular areas of expertise include market segmentation, brand strategy, communications development and testing, marketing performance measurement, and market opportunity assessment. He is also an expert qualitative moderator across many topic areas.
He has extensive experience working with clients across multiple industries, including financial services, pharmaceuticals/healthcare, education, technology, telecommunications, media, manufacturing, hospitality, and consumer packaged goods. Scott has managed hundreds of engagements for clients in the US and abroad. His international experience includes management of numerous multi-country studies, as well as in-country experience in UK, Germany, China, Russia, Ukraine, Netherlands, and Croatia.
He previously served as a Principal and headed the Market Intelligence practice at MarketBridge. Prior to joining MarketBridge, Scott worked with leading companies as a consultant for AT Kearney, Yankelovich Partners, and Marketing and Planning Systems.
As a native Washingtonian, Scott is passionate about DC area sports teams, regardless of their actual performance. He also enjoys tennis, running, hiking, and biking, as well spending time with his daughters.
Scott received a B.A. from Boston College and a Master’s degree in International Economics from the Johns Hopkins University Paul H. Nitze School of Advanced International Studies (SAIS). In addition, he has taught Intelligent Marketing Research at the Georgetown University Center for Continuing and Professional Education.