Scott Berman is President and a founder of HawkPartners. He assists clients in the development of their global marketing strategies, across both business-to-business and consumer markets. Scott’s work has included new product launches, developing corporate brand and communication strategies and crafting compelling product or service positionings. His clients span a variety of industries, including financial services, pharmaceuticals, professional services, sports, technology, and consumer packaged goods.
Prior to starting HawkPartners, Scott was a partner at Marketing and Planning Systems, where he utilized market research incorporating sophisticated analytic methods to address client’s marketing issues. Previously, Scott was with Mercer Management Consulting, where he managed large-scale consulting engagements, focusing on marketing and channel management issues. In addition, Scott was a project director for Mercer’s jury consulting division (Decision Research), where he combined communications consulting with research analytics and psychology to develop strategies for persuasively communicating complex issues to jurors.
Scott has written for such publications as Insurance Marketing and Pharmaceutical Executive and he has spoken before the Marketing Sciences Institute and the Advertising Research Foundation.
Scott received a B.A. from Williams College and an M.B.A. from the J.L. Kellogg Graduate School of Management.