Lisa Cole works with clients across a wide range of industries. In keeping with HawkPartners’ overall client base, much of her work is in the healthcare, pharmaceutical, and financial services industries. Additionally, her clients include insurance companies, non-profit organizations, educational institutions and legal services. In particular, Lisa has a strong interest in mental health and new pharmaceutical/medical products. Her research encompasses new product development, competitive intelligence, marketing & communication strategies, and customer satisfaction. Lisa utilizes qualitative, quantitative and secondary research.
Lisa joined HawkPartners in 2006 after taking time off to raise her children. Early in her career, she worked for Mercer Management Consulting where her primary focus was in the hotel industry. Her work included both quantitative and qualitative research, addressing issues from guest satisfaction to new product development.
After living in Paris, France for a few years, Lisa became a loyal Francophile. She is always on the lookout for opportunities to visit the City of Light. Despite her love for France, she has a passion for authentic Mexican cuisine and enjoys cooking it, as well as exploring new and unknown Mexican restaurants in every part of the world, France included.
Lisa received her B.A. in Economics from the University of Michigan.