Daniel Sargent helps clients uncover relevant insight to guide the development of actionable marketing and communications strategies. He has conducted qualitative and quantitative research for Fortune 500 businesses, government bodies and non-profit organizations. Daniel’s particular interests are in customer decision-making, customer segmentation and market research methodology.
Prior to joining HawkPartners, Daniel was an Analyst at Legends Global Planning, a consulting firm that specializes in market research for the sport, convention and
entertainment industries. As an Analyst, he worked on over 50 stadium feasibility studies for domestic and international sports franchises. Prior to his time at Legends, Daniel served in analyst roles at Vizient, a healthcare supply chain logistics and consulting firm. He provided strategic insights to member hospitals on large-scale purchasing contracts through advanced analytics and competitive research.
When out of the office, Daniel can be found exploring one of the D.C. museums, reading the latest bestseller or watching Premier League soccer matches. He is also an avid traveler and is often planning his next trip abroad.
Daniel holds a B.A. from Westmont College and Master’s degrees in International History from Columbia University and the London School of Economics.