Alex Ain specializes in providing strategic counsel to marketing executives across a wide range of industries, helping clients turn marketing problems into strategy and action. Alex also has extensive expertise in market research, specializing in market segmentation, demand studies, ethnographies, brand positioning and equity research, product and concept testing, and customer satisfaction research. Alex’s areas on interest include digital-based qualitative, mobile ethnography and ideation.
Prior to joining HawkPartners, Alex spent 13 years as the founder and leader of Alex Ain Associates, which provided strategic marketing research counsel for a wide range of consumer packaged goods, entertainment, financial services, and telecommunications clients. Alex provided marketing insight and guidance to companies such as Pepsi, Pillsbury, the NFL, H&R Block, Wells Fargo, Sprint, T-Mobile, Applebee’s, Pizza Hut, Quizno’s, and Best Buy. Prior to that, Alex was a director at Decision Insight, where he was responsible for projects which focused on marketing strategy development, new product development, and organizational management and direction.
Alex spends his free time with his very active family and dogs. Alex loves the theatre of sports and can be found attending or watching just about any live sporting event. He enjoys playing tennis and has recently taken up paddle boarding and sea kayaking.
Alex received a B.A. from the University of Kansas.