Former HawkPartner Allison Yarborough reflects on her learnings as the B2B Product Marketing Manager at Off the Grid, a startup who has found its niche in the food truck scene.
Developing clear action plans
for winning market entry and growth
A winning go-to-market strategy sets the blueprint for how companies will reach customers and achieve competitive advantage — bringing your business strategy to life. Whether you’re considering entering new or familiar markets, HawkPartners can bring value to every step of the strategy process, from market assessment to offer development.
Our consultants help clients understand target customers’ needs, develop compelling offers, and deliver the right message through the right channels. By mapping the market landscape, we enable our clients to differentiate their offerings and improve acquisition effectiveness. Leveraging both deep competitive analysis and primary customer research, we develop go-to-market strategies that deliver clear guidance on how to win in highly competitive markets.
What We Do
Our go-to-market strategy services include:
Market Opportunity Assessment
Demand Forecasting & Modeling
Customer Segmentation & Targeting
Competitive Landscape, Benchmarking & Beacon Analysis
Innovation Panels
Win-Loss Analysis
Perspectives
Marketers and market researchers should collaborate to improve ROI measurement
Netflix demonstrates the complexity brands face when defining competitive context, especially in markets where competitive categories continue to evolve.
