The rise of digital media has dramatically increased both the frequency and volume of customers’ interactions with your brand. But our research has shown that not all customer interactions are equal.
By working with clients to map the customer journey, our consultants help companies understand which touchpoints are key to driving perceptions and behavior. We leverage leading-edge user experience research technologies like mobile diaries and eye tracking to define customer requirements for specific offerings and platforms. Our approach also draws from clinical psychology and neuroscience to mine deep, latent emotional insights that can explain customer behavior in ways traditional research can’t and turn passive purchasers into ambassadors for your brand.
Our customer experience services include: