We approach branding by asking the toughest questions first. We then build a framework for how best to influence customer attitudes and behaviors. We consider every distinct audience that matters, understanding not only how they make decisions, but also how they influence others’ decisions.

Our consultants work with you to develop compelling brand positionings and crisp, motivating value propositions. Our research expertise helps you find unique brand territories, test branding concepts and assess your overall brand health. In addition to primary research, we also bring creative insights gained from our work in various industries, which often inspire our clients to think differently about their brands.   

What We Do

Our branding services include:

  • Brand Positioning Strategy & Research
  • Value Proposition Development & Benchmarking
  • Brand Health Tracking
  • Brand Architecture/Portfolio Management