Skip to contenttop
Perspectives

Market Research Matters: Tools and Techniques for Aligning Your Business

 

By Robert Duboff and James Spaeth

Book

Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align their company's market research and business planning efforts with their organization's overall business strategy and operations.

Learn more about the book on Amazon.com.