HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Marketers and market researchers should collaborate to improve ROI measurementVisit Article
Too much emphasis on bottom-line returns can leads companies to focus on short-sighted goals and miss the opportunities on the horizonVisit Article
Customer segments play diverse roles in your business model; understanding these differences is a crucial first step to optimizing customer valueVisit Article