HawkPartners consultants earn their professional reputations by questioning, exploring, strategizing and analyzing. Our people post, publish and speak on a wide variety of timely marketing and research-related topics. Browse our featured posts below or select by topic from archived blog and published items. Want to discuss anything you read? We welcome the conversation.
Take a minute to watch this video. It’ll make reading this article even more impactful. Did you see the gorilla? It’s okay if you missed it – about half of the peopleRead More
Today, three major companies – Amazon, JP Morgan and Berkshire Hathaway – announced their hopes of fixing healthcare by getting into the business. Their leaders, Jeff Bezos, Jamie Dimon andRead More
Marketers and market researchers should collaborate to improve ROI measurementVisit Article
Too much emphasis on bottom-line returns can leads companies to focus on short-sighted goals and miss the opportunities on the horizonVisit Article
Customer segments play diverse roles in your business model; understanding these differences is a crucial first step to optimizing customer valueVisit Article