Rachel Bergstresser assists clients in uncovering target audience insights that guide actionable marketing strategies. She has worked across a range of industries, with a particular focus in healthcare. Her experience includes a mix of quantitative and qualitative research techniques, spanning product development, launch and tracking, as well as consultative efforts to guide strategy development.
Prior to joining HawkPartners, Rachel was a Senior Project Director at Adelphi Research, a pharmaceutical marketing research company. In her role at Adelphi Research, Rachel led quantitative and qualitative research projects with a wide range of different research methodologies. She had a particular focus in oncology and rare diseases.
In her time away from work, Rachel’s enjoys spending time outdoors, cooking and shopping. She is a recent podcast addict and when she can pull herself away, she can be found with friends, family and her beloved animals.
Rachel received a BA in Sociology from Temple University and is currently pursuing an MBA at Delaware Valley University.