Margie has more than 25 years of experience in marketing and marketing research, with the last 20 years in the healthcare industry. Margie has conducted extensive research with physicians, managed care decision makers (medical and pharmacy directors), and patients/consumers. Her experience includes qualitative and advanced multivariate techniques, spanning the entire product development process to address issues including new product development, physician and patient segmentation, positioning, messaging, and pricing. Prior to joining HawkPartners, Margie was a Senior Vice President at Double Helix, a market research firm specializing in supporting marketing efforts in the pharmaceutical industry. In addition Margie was a Partner at Olitzky Whittle and a Director at IMS Health, both of which are premier market research firms serving the healthcare industry.
Margie’s work has included market assessment and business planning for new market areas with a specific focus on designing and assessing products and services to address emerging industry issues. While at IMS Health, Margie conceptualized and designed a new line of Drug Safety / Pharmaceutical Risk Management services. The results of this work are published in the February 2003 issue of the Drug Information Association Journal. Margie is also particularly experienced in the area of physician and consumer perception of DTC advertising and its impact. She has published several articles on the subject and has presented at various industry conferences.
Margie is an avid biker, and can be found on the road or in the woods when not working or spending time with her family. There is no better way to learn the adage “just keep pedaling” than being on a bike in heavy winds or in deep mud. At work or at play, Margie’s philosophy is that giving up is never an option.
Margie received a B.S. in Individual and Family Studies from The Pennsylvania State University and a M.A. in Psychology from Temple University.