Kristin Verdiani Rowe helps clients develop effective marketing and communications strategies. She creates primary research approaches that fit into a broader strategic context, so that clients can make the best possible marketing decisions. She has worked with clients in the pharmaceutical, insurance, healthcare services, professional services, consumer products and financial services industries. Kristin’s experience includes competitive and market opportunity analysis, marketing communications development and testing, brand repositioning, portfolio and pricing strategy, and customer segmentation – but she has a particular interest in new product development and launches.
Prior to joining HawkPartners, Kristin developed strategic initiatives at Panera Bread, and was a part of the Business Insights Group at Arnold Worldwide, where she helped clients in the hospitality and media/entertainment sectors link their creative work more tightly with their business objectives. Kristin started her career in the venture capital and private equity groups at Lehman Brothers in New York.
Kristin is (almost) always accompanied by her trusty canine companion, Coach. After their long days at the Cambridge office, Kristin and Coach enjoy exploring the woods, streams and mud puddles of suburban Boston.
Kristin received a B.A. in Economics from Dartmouth College and an M.B.A. from Harvard Business School.